Portfolio
Tropical Smoothie Cafe
Fashion Center Blvd
Social Media Management
Graphic Design
Brief
Tropical Smoothie Cafe is ranked as 2023 Franchise 500 #1 in Smoothie/Juice category. This location is a small business that is owned and operated by a local family. They came to me with support for their local marketing including sponsorships, partnerships, social media management and graphic design.
What I Did
I created an organic social media strategy for Facebook and Instagram to promote the cafe's sponsorship partners and provide additional promotional marketing that mirrored national campaigns. I created their advertising content for printed banners, coupons and business cards
Results
TSC saw an increase in foot traffic from bounceback coupons and social media campaign awareness. They also saw improved catering orders from business card hand outs.
Massage Envy
Christiana, Concord Pike, Capital Station
Social Media Management
Graphic Design
Digital Campaigns
Brief
Massage Envy is one of the largest franchises in the massage and wellness industry with over 1,000 locations.
These 3 locations are owned and operated by a local family. The owner needed help with local level marketing to increase membership and specialty campaigns to increase employment rates in light of industry difficulties.
What I Did
I came up with 3 different campaign focuses; hiring, services, membership. Each campaign employed slightly different strategies encompassing organic socials, paid Google Ads and increased Google My Business actions.
Results
ME saw an increase in staffing at all locations for both front desk and wellness positions. We improved brand following by 15% over 90 days.
Streetworx Luxury Detailing Services
Social Media Management
Events Promotion
Graphic Design
Brief
Streetworx is a family owned and operating automotive detailing company with over 25 years of industry experience. Streetworx wanted to elevate their awareness in the community through a combination of organic and paid media.
What I Did
I created a 12 month content strategy that combined organic content for Facebook and Instagram with printed ad campaigns in a local town publication. I managed the promotion of a summer car show event to help position their brand as leaders in their industry and car community.
Results
Streetworx saw an improvement in leads, bookings and referrals. Their ROI for their printed ad campaign outpaced the standard numbers the publication saw.
Vivabox Solutions
Social Media Management - LinkedIn
Brief
VBX Solutions is an innovative packaging and kitting solutions company that focuses on delivering unique branded experiences.
What I Did
I managed VBX LinkedIn page to drive awareness and brand consideration among key B2B purchasers.
Results
I grew the account by 36% and consistently beat average B2B KPI benchmarks for engagement and reach.
Ciro Food & Drink
Graphic Design
Brief
Ciro Food & Drink is a culinary experience restaurant run by award winning chef Michael Dibianca and vitner Venu Gaddamidi of Veritas Wines.
What I Did
I created the specialty menus and permanent seasonal menus for the restaurant. Ciro has a clean but traditional feel that they wanted reflected in their menus with detailed sketches and simple touches.
Results
Customers loved the playful elegance of the menus.